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BBC’s Clothes Show loses sales fight to teen fashion rivals

to compete in the aggressive young women s fashion magazine sector....BBC Magazines has been forced to close its style magazine, Clothes Show, which was struggling to compete in the aggressive young women s fashion magazine sector. The final issue of the glossy monthly magazine came out last week. In its last ABC audit for January to June, its average sale was 150 ...

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

-fat canned chilli, Network Associates Mc-Afee anti-virus computer software and Tommy Hilfiger, the fashion ...

MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

, the communications industry finds itself subject to as many revivals as the fashion business. But just because 70s ... a realisation that being a slave to fashion can be unproductive, as well as having short ... are susceptible to fashion and may well find themselves a victim of an IT, sales or even manufacturing ...

MEDIA: BBC shuts Clothes Show monthly

19- to 25-year-old women and offered them a mix of affordable fashion and beauty editorial. Its ...

Careers: The Secret Diary of Brian The Brand Manager

entrepreneurial model that can cope with the consumer s obsession with novelty. Fashion is the one that seems most appropriate. After all, fashion houses stake their entire reputations twice a year ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES

strong fashion imagery and has been promoted through titles such as Cosmopolitan, Company, 19 ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

Childrenswear claims 8% of the kids fashion market, and is the only dedicated multiple in the sector. In 1995 ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - ART DIRECTION

- sports, luxury, retro and fashion. As well as promoting this year s Mini range, it set the scene ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - MAIL ORDER

catalogue, aimed at fashion-conscious women under 45. The challenge was to do what the La Redoute ...

DMB&B hits fashion world with anti-fur ad

DMB&B is launching a fresh attack on the use of fur in fashion this week with a poster campaign...is included on the poster with the warning: Keep fur out of fashion. The ad follows the famous ... spokesperson said: Fashion designers have been using more fur on the catwalks this year. It does ... aims to make people think rather than shock. It is also designed to confront the fashion industry ...

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