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Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

. The project is targeting an audience of "affluent, well-travelled, fashion-loving women" by tapping ...

Tuning Out: Why brands need to disconnect and embrace the new simplicity

26 Mar 2013 | by Nicola Kemp

is this trend more evident that the fashion market, where online retailers such as Net-a-Porter and Mywardrobe ...

Campaign Viral Chart: Dove men let their hair down

22 Mar 2013 | by Ben Hall

again enters the chart with a look at the luxury fashion brand's history. The ad, featuring Karl ...

Is Sir Martin Sorrell right about Twitter?

14 Mar 2013

"This is old-fashioned, atomised thinking. Consumers and marketers don t care how it s defined ...

Marketers stuck in job stasis must refocus to meet the digital challenge

17 Jan 2013 | by David Benady

'lemming-like fashion' to recruit staff with digital experience. 'The really scarce skill-set is the one ...

CES confirms need for rapid progress in the media

16 Jan 2013 | by Opinion

and expect it in a non- linear fashion as well. A prime example of this was DISH, who is trying everything ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

, through education to retail and fashion. As ever, the government will lead the way, not just ...

Intel seeks to differentiate ultrabooks from tablets with content creation drive

28 Nov 2012 | by Matthew Chapman

and the fashion brand. Follow @mattchapmanuk ...

Why a natural disaster is never a marketing opportunity

08 Nov 2012 | by Nicola Kemp

.com shopping today. How about you?' In a similar vein, last year fashion designer Kenneth Cole's Twitter ...

The new innovation agenda

07 Nov 2012 | by David Benady

. If they are not robust and commercially driven in single-minded fashion, they will remain as no more than ideas. Creating ...

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