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Joanne Looby, Diageo

29 Apr 2013

category is a significant marketing development. Not just in alcohol, but across everything from fashion ...

Under the spotlight: Simon Eyles, marketing director, Yorkshire Tea

25 Apr 2013 | by Gemma Charles

look a little bit old-fashioned. How is the brand performing in terms of sales and against ...

Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

16 Apr 2013 | by Staff

. The case for Topshop According to a London Fashion Week study, Topshop is fashion s most social media ...

Argentine fast-food chain opens in UK with horse burgers

01 Apr 2013 | by Phillipa Space

gossip magazine, Chatter, reported that Pril has recently become fashionable in the US for it s Ground ...

Perrier-Jouët launches prize to celebrate contemporary art and craft

26 Mar 2013 | by Nicola Kemp

-Jou t Arts Salon, which includes fashion designer Nicole Farhi and Tony Chambers, editor of Wallpaper ...

Rekorderlig unveils 'rising star' brand ambassadors and social media campaign

07 Mar 2013 | by Gemma Charles

of fashion, art and extreme sport, as part of a £4m marketing drive in the UK....The Swedish "rising stars" have been selected by the brand and creative agency Apartment A to be part of Rekorderlig s "Collective". The ambassadors are: Caroline Blomst, a model, photographer, stylist and the fashion editor behind Stockholm-based blog, Caroline s Mode; Artist Agnes Thor, who ...

In-depth: last week's PR features and analysis

01 Feb 2013 | by Mark Banham

out how fashion brand Burberry beat other brands including Sainsbury s, BP and Barclays to take ... on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier. Swiss ...

Food & Drink/Fashion: Diet Coke given designer status

01 Feb 2013 | by Ellie Bothwell

Diet Coke hired Lexis to build on the brand's fashion credentials and reach a mainstream female...desirable, inspirational and must-have fashion accessory to the media, influencers and mass consumers To build on the appeal of the brand and promote Diet Coke's 'lighter approach to fashion' To establish Diet Coke's fashion credentials among key influencers and the target audience To generate ...

Tragus Group marketer Jemima Bird to depart in restructure

15 Jan 2013 | by John Reynolds

Bird, a former Co-operative Group marketer, will leave later this month to become a strategic marketing consultant for an unnamed fashion brand. Her departure follows a major restructure at Tragus Group, which has made the roles of group marketing director, commercial director and group-wide chief ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

, through education to retail and fashion. As ever, the government will lead the way, not just ...

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