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Under the spotlight: Simon Eyles, marketing director, Yorkshire Tea

25 Apr 2013 | by Gemma Charles

look a little bit old-fashioned. How is the brand performing in terms of sales and against ...

Gucci to sponsor David Bowie exhibition at V&A

12 Sep 2012 | by Daniel Farey-Jones

Fashion brand Gucci and audio brand Sennheiser have signed up to sponsor an exhibition

Smashbox Cosmetics sponsors The Look Show

24 Aug 2012 | by Nick Batten

that our Smashbox Cosmetics fans love fashion and beauty, and we see the opportunities to link with key fashion brands, as well as sharing what we know about makeup that will have everyone looking flawless ...

Grazia and BT help give London statues a Hatwalk makeover

30 Jul 2012 | by Nick Batten

celebration of millinery supported by Grazia and BT as part of Fashion 2012, the fashion arm of the London...Street). Grazia has worked in partnership with the Mayor of London, BT and the British Fashion Council ... melting pot of creativity right at the forefront of global fashion and design. The cutting edge style ... in such a quirky and appealing initiative like Hatwalk. It brings together imagination, fashion ...

Adidas' Nick Craggs on defending its London 2012 territory

11 Jul 2012 | by Alex Brownsell

. It continued efforts to push Adidas as a youth-focused brand, with a mixture of fashion, music and sports ...

Think BR: The Olympics - a brand marathon or a sprint?

09 Jul 2012 | by Freddie Baveystock

readily be extended beyond sport to music and fashion, tying in with its existing marketing outreach ...

Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

considered creating "something in the comedy or fashion or music space", Woodburn was attracted ...

Chevrolet Volt sponsors AskMen Innovation Awards

08 May 2012 | by Nick Batten

." AskMen claims that its content reaches more than 800,000 UK males a month, offering advice on fashion ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...

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