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Banana Republic seals Virgin partnership

11 Sep 2012 | by Matthew Chapman

Gap-owned fashion retailer Banana Republic has partnered Virgin America to run its first pan

Escada relaunches 90s perfume range on Facebook

03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

type, and we love the idea of sampling in this way." In August last year, luxury fashion brand ...

Diet Coke updates Love it Light activity

11 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

a digital fashion channel called Style it Light as part of the wider 'Love it Light' marketing push ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...

Wrigley's prepares major marketing pushes across Extra and 5Gum brands

10 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

promotions across fashion, music, art, gaming and film categories, and the upcoming Playstation Vita portable ...

Sales agencies stake a claim to digital prize

02 Dec 2011 | by David Benady

Zealand as a stuffy and old-fashioned brand compared with budget airlines. Media coverage Another ...

Coast, Oasis and Warehouse pledge 90-minute delivery

04 Oct 2011 | by Matthew Chapman

High-street retail group Aurora Fashions, owner of Coast, Oasis and Warehouse fashion brands...-channel director at Aurora Fashions, said: "Our customers want the freedom and flexibility to shop and buy ... in the afternoon and be wearing it that same evening, which is a fashion first." Rival group Asos offers same ...

Burberry rolls out Facebook sampling drive

19 Aug 2011 | by Sarah Shearman

The luxury fashion brand has created a Facebook app for fans who are required to enter their details to receive an exclusive sample of the Burberry Body fragrance. Burberry said it will be adding ... luxury fashion brand. Burberry has signalled that digital is a key area for investment ...

Adidas and Reebok brands enjoy double-digit growth

04 Aug 2011 | by Oliver Luft

last year, we have wasted no time and come out of the starting blocks in typical Adidas Group fashion ...

Allders shopping site goes live

19 Jul 2011 | by Oliver Luft

with all but one of its 45 UK stores closing. Fashion entrepreneur Harold Tillman, who owns Jaeger and is head of the British Fashion Council, bought the only remaining store, the original in Croydon, along ...

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