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Only one in ten UK retailers has tablet-optimised site, says IAB

18 Jun 2013 | by Matthew Chapman

half (48%) of them optimised their search campaigns for mobile. In the UK, fashion brands ... research shows that although the fashion-specific retailers have grasped the essentials of mobile marketing ...

What marketers should know about Snapchat

13 Jun 2013 | by Nicola Kemp

via the platform. Generation self-destruct A digital marketer at a leading online fashion ...

Very rolls out summer series with YouTube fashion stars

04 Jun 2013 | by Matthew Chapman

Very, the online fashion retailer, has signed up YouTube stars including makeup artists Pixiwoo...fashion and makeup tutorials with Electra Formosa, the presenter of the Disney Channel s Get the Look ...

Primark makes online debut with Asos partnership

04 Jun 2013 | by Alex Brownsell

Primark is to begin selling clothes online through a partnership with fashion e-commerce site Asos...to a small number of fashion items and will give the company some insight into online retailing ... locations on the continent and in the UK ." An Asos spokesperson said: "As an online fashion destination ...

Will Yahoo! benefit from Tumblr deal?

30 May 2013

fresh, edgy opportunities from Yahoo! around curated and created arts-, fashion- and travel-led content ...

Why the natural next step in mobile is wearable

29 May 2013 | by Mel Exon

computing is the natural next step in mobile. A handset suddenly looks and feels akin to an old-fashioned ...

H&M leads top ten most-shared Beckham ads on the social web

20 May 2013 | by Ben Hall

Ads for the fashion retailer, featured three times in the top 10 chart, were shared 1.2 million times, and soaked up 53% of the shares from the top 10. In second place, Pepsi racked up 737,606 (32%) shares from Becks across two ads in the chart, whilst adidas, featured three times, managed just 194 ...

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

17 May 2013 | by Gemma Charles

Chanel - Once Upon A Time..." by Karl Lagerfeld Keira Knightley stars in this 18-minute film for the luxury fashion brand which charts the rise of Coco Chanel. Red Bull - Mad Mike drifting Crown Range in New Zealand International drift driver Mike Whiddett takes on the Crown Range, New Zealand ...

Tesco triumphant in top five 'socially devoted' brands poll

16 May 2013 | by Gemma Charles

performing industries, fashion and retail have been getting better at social customer care. Jan Rezab ...

Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

16 May 2013 | by Matthew Chapman

-festival inspired fashion range designed by Hollywood star Kate Bosworth.

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