CONSUMER: Chase PR has been taken on to handle press and publicity for fashion brand Cecil Gee. The promotional push follows the signing of a raft of designers to work on the label's winter 2001 collection. ...
The crowded fashion magazine market is set for two new entrants as the publishers of Maxim and Wallpaper* go head to head with new products. Maxim Fashion, a brand extension of Dennis Publishing's men's title, will publish in September, and Spruce, an upmarket fashion magazine from the creators ...
Menswear fashion label Daniel Christian has hired casualwear specialist Identity Public Relations....Menswear fashion label Daniel Christian has hired casualwear specialist Identity Public Relations. Identity PR, founded seven years ago, is run by joint MDs Sharon Good and Katie Thomas. ...
FASHION: Sports fashion brand Diesel has taken on Freewheelin' Media to handle PR for the planned relaunch of its 55DSL range. This is the first time PR for the clothing arm of Diesel has been handled by an external agency. The account will run for one year. ...
FASHION: JCB Clothing has appointed Stephanie Churchill PR to handle the global launch of its latest denim range. The agency has also recently been appointed to handle PR for underwear manufacturer Jockey International, as well as John Lewis Partnership's fashion range (PRWeek, 21 September). ...
FASHION: Talk Luxury has been taken on by fashion designer Ivana Basilotta. The agency will work to raise Basilotta's media profile and continue efforts to attract celebrity clients, working through its sister agency Talk Talent. Basilotta targets 'confident women in the public eye', and launched her own ...
CONSUMER: Grappa has been hired by designer jeweller Nicholas James to promote its products in the high-end fashion and bridal press. The agency won the business on the back of its work for Top Shop's jewellery line Freedom. ...
Fashion designer Karl Lagerfeld is launching a perfume range, called Lagerfeld Femme. The range features eau de parfum spray, body lotion, bath and shower gel, deodorant spray and will be in shops from June 25. ...
FASHION: Polo Ralph Lauren has promoted Paddy Byng to senior V-P of international marketing, PR and licensee business development. Jeff Morgan becomes president of the Polo Ralph Lauren media group, taking responsibility for corporate comms, media business development and marketing. ...
VOGUE: Despite fears of recession, fashion magazine Vogue, owned by Conde Nast, is publishing its biggest September issue for ten years. The 450-page issue has 291 pages of ads - up 25 pages year-on-year. ...
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