23 Nov 2001
CONSUMER: Chase PR has been taken on to handle press and publicity
for fashion brand Cecil Gee. The promotional push follows the signing of
a raft of designers to work on the label's winter 2001 collection.
17 Aug 2001
The crowded fashion magazine market is set for two new entrants as
the publishers of Maxim and Wallpaper* go head to head with new
Maxim Fashion, a brand extension of Dennis Publishing's men's title,
will publish in September, and Spruce, an upmarket fashion magazine from
the creators ...
23 Feb 2001
Menswear fashion label Daniel Christian has hired casualwear specialist Identity Public Relations....Menswear fashion label Daniel Christian has hired casualwear specialist Identity Public Relations.
Identity PR, founded seven years ago, is run by joint MDs Sharon Good and Katie Thomas.
19 Oct 2001
FASHION: Sports fashion brand Diesel has taken on Freewheelin'
Media to handle PR for the planned relaunch of its 55DSL range. This is
the first time PR for the clothing arm of Diesel has been handled by an
external agency. The account will run for one year.
28 Sep 2001
FASHION: JCB Clothing has appointed Stephanie Churchill PR to
handle the global launch of its latest denim range. The agency has also
recently been appointed to handle PR for underwear manufacturer Jockey
International, as well as John Lewis Partnership's fashion range
(PRWeek, 21 September).
10 Aug 2001
FASHION: Talk Luxury has been taken on by fashion designer Ivana
Basilotta. The agency will work to raise Basilotta's media profile and
continue efforts to attract celebrity clients, working through its
sister agency Talk Talent. Basilotta targets 'confident women in the
public eye', and launched her own ...
14 Dec 2001
CONSUMER: Grappa has been hired by designer jeweller Nicholas James
to promote its products in the high-end fashion and bridal press. The
agency won the business on the back of its work for Top Shop's jewellery
12 Apr 2001
Fashion designer Karl Lagerfeld is launching a perfume range,
called Lagerfeld Femme. The range features eau de parfum spray, body
lotion, bath and shower gel, deodorant spray and will be in shops from
19 Oct 2001
FASHION: Polo Ralph Lauren has promoted Paddy Byng to senior V-P of
international marketing, PR and licensee business development. Jeff
Morgan becomes president of the Polo Ralph Lauren media group, taking
responsibility for corporate comms, media business development and
17 Aug 2001
VOGUE: Despite fears of recession, fashion magazine Vogue, owned by
Conde Nast, is publishing its biggest September issue for ten years. The
450-page issue has 291 pages of ads - up 25 pages year-on-year.