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Sports Direct dives into upmarket fashion

into high fashion by acquiring majority stakes in two upmarket fashion chains.

EBay redoubles marketing efforts for fashion offering

EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower...get by using the online marketplace, rather than the high street. Since eBay launched its Fashion Outlet site in April, it has had 30 fashion retail brands, including Superdry, Karen Millen, Ted Baker ... : "There is huge potential for growth in the online fashion market, as consumers seek out greater choice ...

M&S launches online TV show starring Myleene Klass

Marks and Spencer is launching an online TV fashion show hosted by Myleene Klass....The 10-minute-long clips of Myleene s Makeovers , created by agency Adjust Your Set, show brand ambassador Klass attempting to solve individual "fashion dilemmas" using clothes from the M S brands such as Autograph, Limited Collection and Portfolio. The show launches today (19 August). The programme targeted ...

Biba extends brand offering to homeware

Fashion brand Biba is to be extended to include home furnishings and kitchenware.

H&M and Zara ready online stores

High-street fashion retailers H&M and Zara are both launching online stores in the UK in September....-street stores. Zara UK, the fashion chain owned by Spanish retailer Inditex, will launch its new store ... homeware from its Zara Home site, but this is the first time the retailer will be selling fashion online. ...

Moss Bros offloads Cecil Gee to JD

Moss Bros has sold its high-street menswear chain Cecil Gee to JD Sports Fashion for £1.7m....-funded profitable premium brand fashion chain". JD will run the Cecil Gee brand as a separate entity. It also ...

Abercrombie & Fitch to launch 'cheeky' lingerie brand in UK

Gilly Hicks, an underwear sub-brand of American fashion house Abercrombie and Fitch, is to launch

River Island hires Landor for branding project

it the edge in the increasingly crowded fashion retail market....-fareast-language:#0400; mso-bidi-language:#0400;} The high street fashion retailer awarded Landor the business ... this year's Graduate Fashion Week which runs from Sunday to next Thursday. River Island has sponsored ...

Marc Jacobs reveals plans to expand brand into plus sizes

American fashion label Marc Jacobs is making plans to launch a range of clothes for larger women.... But they rarely make much profit. As everyone knows." Marc Jacobs has parlayed the admiration of fashion ... to let two people fly to New York and watch the Marc Jacobs fashion shows. Duffy says he is only ... next year. Most high-end fashion labels do not go beyond a UK size 14 when they manufacture ...

Unilever partners with Asos

The campaign, called The Temptation 100, ties together shopping and ice-cream, and represents a guide to the season s most desirable fashion items and accessories. The campaign, planned by Mindshare, centres on a game featuring 100 items that have been selected by Asos's magazine fashion team ...

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