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Optica focuses on health and fashion in review

16 Oct 1998 | by SIMON ELLERY

press. As well as highlighting its fashion eyewear, the company intends to undeline its role ...

MARKET RESEARCH: LOST FOCUS - Focus groups are still in fashion despite a bad press and are now

04 Sep 1998 | by HELEN JONES

They are fashionable at the moment. In big companies market research has been squeezed financially - 15 years ago ...

in fashion. Although they tend to be restricted to cable and satellite, due to broadcasting regulations

06 Aug 1998 | by BINNUR BEYAZTAS

Within advertising agencies, an advertorial or infomercial is looked down on - it lacks creativity, is more than 30 seconds long and wins no flashy awards. But clients are increasingly interested in the extra dimension an advertorial can offer them. The latest is The Meat and Livestock Commission...

Oxfam creates fashion outlets

07 May 1998 | by BINNUR BEYAZTAS

Oxfam has launched a fashion brand called and four new shops, all under the Origin name in a move...Oxfam has launched a fashion brand called and four new shops, all under the Origin name in a move to bring secondhand fashion to the forefront of high street retailing and capitalise ... been donated. The shops are aimed primarily at fashion- and style-conscious 18- to 35-year ...

Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles - Best Fashion, Beauty

27 Mar 1998

on skincare and pounds 2.6 billion on fashion items. Our commitment to producing high-quality titles ... and relationships beyond the printed page is essential to us. Cosmopolitan and Esquire have Internet fashion sites ... great privilege for the National Magazine Company to sponsor the Fashion, Beauty and Healthcare ...

Award - Best Fashion, Beauty and Healthcare Advertisement

27 Mar 1998 | by STEFANO HATFIELD, editor of Campaign

Silver Award Title: Crash Agency: Bartle Bogle Hegarty Client: Fiona Davis, marketing director, Wallis Creative Directors: Bruce Crouch, Graham Watson Art Directors: Steve Hudson, Victoria Fallon Copywriters: Steve Hudson, Victoria Fallon Typographer: Andy Bird Photographer: Bob Carlos-Clarke...

 

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