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London Fashion Week: Followers of fashion

As the fashion circus arrives in London, John Owens explores how PR professionals can grab...The multi-million-pound fashion circus comes to town today. Long-limbed models will stalk the catwalk at London Fashion Week as an estimated 5,000 press and photographers capture the trends and names set to shape this year's fashions, from high-end boutique to high-street chain. For clothing ...

Diary: Adland's fashion queen

Then get on to The Outnet fashion website , where she bares her soul about her Jimmy Choo shoe collection. To cut a long interview short, she likes dresses, and she's got a lucky red one by Vivienne Westwood. Glamorous as Thomas is, you get the sense that she would much rather be talking business than ...

Vertu backs Vogue fashion festival

Vogue magazine and luxury mobile phone manufacturer Vertu have teamed up to host a fashion festival...The two-day Vogue Festival 2012 will showcase fashion films, performances and debates ... in association with Vertu. The free app gives iPhone and Blackberry users access to latest fashion news ... 's greatest fashion talent speaking, as well as to engage in many interesting issues that fashion and style ...

Amazon launches Premium fashion store

Amazon has launched Premium Store, a women's fashion section on its UK website that offers a...speculation that Amazon would make aggressive moves into the fashion market with a bid for online retailer Asos. Rival online pure-play retailer eBay has already made inroads into fashion and, in the summer, signed a multi-season sponsorship deal with the British Fashion Council's (BFC) Fashion Forward ...

Westfield 'we are fashion' by Yellowdoor

The campaign was shot by the fashion photographer Mariano Vivanco. ...

EBay partners with British Fashion Council

EBay has signed up a multi-season sponsorship deal with the British Fashion Council's (BFC) Fashion...In recognition of the transformative impact that ecommerce is having on the fashion industry, eBay will provide help, advice and support to emerging British design talent, kicking off at London Fashion Week ... Smallwood, head of fashion at eBay, argued that the growth of the fashion industry was happening online. She ...

Bourjois taps into London Fashion Week

and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ... Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...

Warehouse launches campaign to boost fashion credentials

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years...The Aurora-owned fashion retailer has appointed creative agency ODD to create a year ... -store. It features high-end fashion photography and short films, shot and directed by Kourtney Roy, to emphasise its fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...

EBay Fashion sponsors Marie Claire app

IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched...The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer ... to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...

Victoria Beckham champions 'Great' Britain fashion push

attention to the nation's rich fashion heritage in an attempt to increase visitor spend in Britain by £2.3bn...The fashion designer and former Spice Girl will shoot a short film in support of the 'Great ... Central Station as part of New York Fashion Week. She was joined by British luminaries of the fashion ... Cameron said: "British fashion is a hugely important global industry and our designers have the talent ...

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