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Think BR: Transparency is vital when it comes to personalised pricing

19 Dec 2012 | by Simon Robinson

relevant such as on their birthday which is visible on Facebook. But, like all digital channels, social ...

Think BR: Building reputational capital

17 Dec 2012 | by Nathalie Nahai

studies to date, Facebook s data team decided to explore the phenomenon of word of mouth referrals head on ...

Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

via social gaming platform Foursquare. Social With more engagement on Facebook and Twitter ...

Think BR: The future of digital advertising is true ad personalisation

11 Dec 2012 | by Sam Barnett

personalised world. Over the last decade, brands like Amazon, eBay, Facebook, Apple, Google, Pinterest and ...

Think BR: Brand salvation is in curation

11 Dec 2012 | by Christian Purser

by Paul Adams, the head of brand at Facebook. His thesis is that consumers build relationships with ...

Think BR: Microsoft signals break with digital media's past

10 Dec 2012 | by Tom Pepper

promote themselves at no charge and without stricter terms, conditions and controls. As Facebook s ...

Forget a social strategy - it's what a brand has to say that really matters

07 Dec 2012 | by Gordon MacMillan

the brand should be on Facebook, Twitter, YouTube, Foursquare, Instagram or Tumblr, for example. In ...

Think BR: The pursuit of attribution

07 Dec 2012 | by Simon McEvoy

Facebook page, even though they bought later from a mobile app. What we are trying to do is discover how a ...

Think BR: Exploring effectiveness

07 Dec 2012 | by Janet Hull

(social, local, mobile). And 13 year old Facebook campaigner Isadora Faber talked about how she was ...

Despite all the good work, media could have more ambition

06 Dec 2012 | by Katherine Levy

how much is happening. This was the year, after all, that Facebook stopped being a private company ...

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