Experiments to evaluation: social media gets serious
08 Feb 2013 | by Claire Beale
competition on Facebook that, the agency beamed, had attracted, wow, more than 1000 entries. From the agency ...
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Arif Durrani: Facebook's UK advisory board creates a stir
02 May 2013 | by Arif Durrani
Facebook created something of a stir last week when it unveiled its first UK advisory board...Facebook as it looks to finesse its commercial offering and, ultimately, increase the amount of adspend ...
Think BR: Here's a crazy idea - let's not do Facebook
18 Jan 2013 | by Kenny Nicholson
Some brands don't need Facebook, in fact using it could be doing more damage than good, writes...interested? No, me neither, but then isn t that what Facebook feels like these days? It started as a place ...
Think BR: Seven steps to Facebook Exchange success
17 Jan 2013 | by Erich Wasserman
Facebook's entry into the real-time bidding revolution helps buyers realise the full potential of...programmatic buying and selling: Facebook. Despite only being recently launched, Facebook Exchange (FBX ...
Think BR: Facebook's Graph Search - a first impression
16 Jan 2013 | by Philip Dyte
Facebook Graph Search could change our understanding of what a social network is, writes Philip...flirtations with personalized results, and also Google Now for mobile - means that Facebook may have stolen a ...
Think BR: Digital should dump the traditional advertising straightjacket
16 Jan 2013 | by Wesley ter Haar
to my Facebook timeline. But, it s hardly ever a digital campaign. It s mostly a guy, with a tumblr ...
Think BR: What every digital marketer can learn from Obama's 2012 campaign
16 Jan 2013 | by Leah Anathan
reached through marketing on Facebook. As reported in Bloomberg Businessweek, the responses from their ...
Think BR: Reaching the multi-device Consumer
14 Jan 2013 | by Russell Loarridge
an existing social identity such as Facebook, Twitter, Google or LinkedIn not only eases engagement ...
Think BR: Why mobile is the next big super power
11 Jan 2013 | by Justin Gibbons
something. It can allow immediate liking of brands on Facebook or social payments such as a ...
Think BR: Mindshare's 14 predictions for digital marketing in 2013
10 Jan 2013 | by Mindshare
Apple, look to replicate the success of the launch of Facebook s Exchange last year. Facebook s RTB ...
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