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The future for social brands

conducted research that found people who engaged with its brand on Facebook were twice as likely to ...

5 Lessons from the Diamond Jubilee

event. During the pageant, the Facebook page reached 70,000 fans and @riverpageant experienced more ...

Why PR professionals need to learn the language of the boardroom

followers 'read' every tweet; only eight to 12 per cent see Facebook posts. Value can be calculated in ...

How to cope in a crisis

. Internally, Schmid has made the case that Twitter and Facebook are editorial channels, so they do not come ...

 

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