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Can Facebook Home transform mobile marketing?

01 Apr 2013 | by Matthew Chapman

Home is where the heart is, according to the adage, but Facebook is hoping it is also where the..., Facebook has at last revealed its major play in the mobile world with Facebook Home, an app that overlays ...

Ted Baker sets Finishing School lines

13 Mar 2013 | by Matthew Chapman

The first 500 people to rewrite the lines on Twitter, Facebook or Instagram won a tote bag, while ...

From clicks to yardsticks

07 Feb 2013 | by Simeon Duckworth

intentions are increasingly sedimented in digital data. Search terms, Twitter, Facebook posts, blogs and ...

Last-mover advantage: when brands should avoid taking the lead

24 Jan 2013 | by Jane Bainbridge

think of some of the biggest, most successful global brands - Google, Amazon, Gillette, Facebook ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

Superstorm Sandy in their US sales messages last month. In April, KFC apologised for a post on its Facebook ...

Cow & Gate: Come on Eileen- soundtracked ad is lovely and amusing, but leaves the viewer unchanged

13 Nov 2012 | by Andre ‘Dede’ Laurentino, executive creative director, TBWA\London

was Facebook likes and Youtube views, it s a 9. If the ambition was to make a memorable point about ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

everyone is on Twitter or Facebook, but tens of millions of people are, and that effect is amplified by the ...

Sector Insight: babyfood and drink

16 Oct 2012 | by Jane Bainbridge

campaign 'feed their personalities' featuring real children recruited through its Facebook site ...

BrandMAX 2012: What you need to know

10 Oct 2012 | by Noelle McElhatton

Any marketing conference hosted on the same day that Facebook reached the milestone of 1bn users ...

Top 10: Who are the most engaged UK marketers on LinkedIn?

27 Sep 2012

Employers might frown on their staff logging into Facebook in office hours, but LinkedIn has ...

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