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GMG Brands lines up public relations team

18 Jul 1997 | by JEMIMAH BAILEY

his opposite number at GrandMet, Charles Anson lose out. In a merger when you fuse two ...

Focus: Product Launches - Getting ready for consumer lift off/The majority of new product launches fail but PR can play a vital role in avoiding some of the pitfalls and moulding trade and public perceptions Hilary Freeman reports.

28 Feb 1997 | by HILARY FREEMAN

advertising and plug the gaps. CASE STUDY: CLEVER COMBINATION FOR FUSE The launch of Fuse, a ...

 

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