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Supplement on Public Relations: Choosing & Using - The role of PR professionals

short fuse or patronising manner might not be the best person to represent the company. It should also...a short fuse or patronising manner might not be the best person to represent the company. It ...

DTI firework campaign

and Glasgow, alongside a cinema campaign showing a fuse igniting early on a firework held by a ...

DESIGN CHOICE: Cadbury’s Astros

Launch date: August 1997 The wake is only just settling after Flyte and Fuse, but Cadbury s is ...

Nestle sends UK chief to take on Russian market

, launching Fuse and Astros, and Mars beefing up Galaxy and Mars Bar. According to research company ...

ANALYSIS: Is NPD stale at McVitie’s? - McVitie’s new product development initiative appears to have crumbled. Last week Marketing revealed that it was slashing its programme in half. Danny Rogers investigates the biscuit company’s

. Cadbury launched Fuse, Wispa Gold and Astros. Mars, which has a reputation for concentrating on core ...

Fuse explodes into leading 10

Cadbury s Fuse, Hooper s Hooch and CKOne are some of the hottest brands, according to...Cadbury s Fuse, Hooper s Hooch and CKOne are some of the hottest brands, according to ...

Analysis: Mars lifts the wrappers - In the past two months Mars has dropped the ’Work, rest and play’ catchline from its new TV advertising and unveiled plans for a ’Light’ version of its flagship Mars Bar. Claire Murphy vi

now Fuse suggest consumers would be more interested in new brands?...now Fuse suggest consumers would be more interested in new brands? Porter: We re perennially ...

Littlewoods in brand trial

. The chain store is to rebadge ten of its stores with the Berketex brand to fuse the name into the ...

 

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