Reckitt Benckiser sponsors ITV's Emmerdale in £10m deal
27 Jul 2005 | by by Sam Matthews
. The deal was negotiated by ITV and OMD Fuse, on behalf of Reckitt Benckiser. 'Emmerdale' is the ...
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, negotiated by OMD Fuse, runs with the show on ITV1 and ITV2, targeting women aged 16-34. The spin-off 'CD:UK ...
. The deal was negotiated by ITV and OMD Fuse, on behalf of Reckitt Benckiser. 'Emmerdale' is the ...
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the agency launched in April. The agency was set up to fuse traditional direct mail and contract ...