Search results for "FUSE"

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AMV BBDO to fuse Clark & Taylor into Advance offshoot

16 Dec 1999 | by DANNY ROGERS

Abbott Mead Vickers BBDO, the UK s largest ad agency, has snapped up niche player Clark & Taylor and is to merge it with its offshoot agency, AMV Advance.

Cadbury seeks shop for confectionery task

05 Nov 1999 | by LISA CAMPBELL

. Euro handles brands including Milk Tray, Roses and Fuse while TBWA s portfolio includes Dairy Milk ...

Caribbean flavours JWT’s Malibu ads

08 Oct 1999 | by EMMA HALL

while her husband slyly taps the hoover s fuse against the sofa, listening to a hi-fi uninterrupted ...

DESIGN: Staying on top in trademark battle - Manufacturers are trademarking the names, colours, shapes and smells of brands in an attempt to stop imitations

09 Sep 1999 | by HARRIET MARSH

activities. The Brandnaming Company was behind Flaunt for Triumph International and Fuse for Cadbury ...

centre stage in its marketing. Paul Whitfield looks at how it hopes to fuse brand power

02 Sep 1999 | by PAUL WHITFIELD

Hasbro, the world s largest toy company, became the latest to turn the traditional marketing flow of product first, creative second and media later, inside out, when it awarded its pounds 46m UK planning and buying account to BMP OMD last week.

NPD: Science joins art in brand naming - Whether overt, abstract or evocative, finding a name that really stands out is one of the major factors behind the successful launch of a new brand. Rachel Miller reports

27 May 1999 | by RACHEL MILLER

Fuse. Says Newman: Cadbury s Fuse was launched in 1996 and it shook the sector up a bit. It ...

Cadbury confirms rival for Mars’ Celebrations brand

06 May 1999 | by IAN DARBY

, Caramel, Fuse, Picnic, Twirl, Fudge and Time Out. Advertising for the autumn launch will be ...

GUIDE TO COMMERCIAL RADIO 1999: How radio is used to increase sales - Growing numbers of advertisers are booking airtime on radio and even previously averse sectors now embrace it

22 Apr 1999 | by ASHLEY DAVIES

appear appetising, but both Toblerone and Cadbury s Fuse chocolate bars have used the old fallback of ...

NEW MEDIA: Briefs

15 Apr 1999 | by BEN ROSIER

Saatchi s US operations. Cadbury has unveiled a new site to promote its Fuse chocolate bar. It ...

FORUM: Could publishing endure two readership surveys? - What are the odds on the National Readership Survey surviving the latest spat between both magazine and newspaper publishers? Of course, we’ve been to the brink before and survived. But woul

09 Apr 1999 | by ALASDAIR REID

possible. He says: If we end up with two surveys, we can come along and fuse them back together at some ...

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