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Nestle sends UK chief to take on Russian market

28 Aug 1997 | by DANNY ROGERS

, launching Fuse and Astros, and Mars beefing up Galaxy and Mars Bar. According to research company ...

ANALYSIS: Is NPD stale at McVitie’s? - McVitie’s new product development initiative appears to have crumbled. Last week Marketing revealed that it was slashing its programme in half. Danny Rogers investigates the biscuit company’s

07 Aug 1997 | by DANNY ROGERS

. Cadbury launched Fuse, Wispa Gold and Astros. Mars, which has a reputation for concentrating on core ...

 

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