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The budgets allocated to research and evaluation by the consumer FMCG sector fall well short of...The budgets allocated to research and evaluation by the consumer FMCG sector fall well short of ...
Client: Lever Faberge PR Team: Cairns 100,000 Cairns & Associates was appointed to plan strategy for the launch of Persil Capsules, a pre-measured portion of washing liquid in soluble packaging. The capsules were a new format for the washing market and C&A also advised on overall brand...
CONSUMER: FMCG giant Heinz has hired MacLaurin to handle the launch of its range of Eazy Squirt
Charlotte Rowe is keen to dispel the notion that she is a fluffy PR luvvie. It takes some doing - she insists on a moment to don her pashmina before sitting for the PRWeek photographer - but, on balance, she carries it off.
Three PR agencies have been drawn into a battle between Greenpeace and FMCG giant Unilever.
The world of the in-flight magazine is a deceptive one. As the high-flying PR execs sit back in their seat and sip the complimentary champagne while flicking through the magazine in the seat back, it s hard to imagine the frantic restructuring that s going on in the complex corporate publishing world...
LONDON/GENEVA: Global FMCG giant Procter & Gamble has appointed Manning Selvage & Lee (MS&L) to
corporate and consumer with a brief to woo FMCG business....corporate and consumer with a brief to woo FMCG business. Evans joined the Chelsea-based PR agency ...
CONSUMER: Global FMCG company Reckitt Benckiser has signed up Spink to promote its eye care brand
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