Search results for "FMCG"

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FMCG firms help push digital adspend to record high of £2.6bn

FMCG brands in particular, which are the joint-highest online display spenders for the first time ...

Think BR: Are you ready to compete?

FMCG brands have to be adaptable while consumers are focussing on bargains, writes Liz Wilson...out a bargain, and that sensation is filtering deeper into the world of FMCG. Budget retail outlet ...

On the campaign couch ... with JB

Q: I've just started a new job as the marketer of an FMCG brand with a reasonably chunky marketing

Jon White out in Kimberly-Clark reshuffle

Kimberly-Clark, the FMCG giant behind Andrex and Kleenex, has announced a series of senior

Tango shower gels set to hit shelves in New Year

Tango, the Britvic owned soft-drink, has moved into the FMCG sector with the launch of a branded

Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity

prestigious as marketing in a huge retailer or FMCG company.

Huggies brand axed after failing to 'command loyalty' among consumers

jobs in a major strategic rethink by the FMCG company.

Reckitt Benckiser names new UK marketing director

sending incumbent Stefan Gaa to head the FMCG firm's Japanese business.

Unilever boosts 'magic' strategy with new global hires

Unilever's Marc Mathieu has made two appointments to his global team, as the FMCG company strives

Reckitt Benckiser hits carbon footprint target eight years early

Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal of

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