WINNER: WAITROSE, LEWIS MOBERLY COMMENDED: GLAXOSMITHKLINE, WILLIAMS MURRAY HAMM Waitrose markets itself on its food expertise, claiming 'food lovers' make up a larger proportion of its customers than its rivals'. Indeed, while the ingredients market, which is valued by ACNielsen at £238m a year,...
WINNER Client: Allied Domecq Agency: Research International Allied Domecq wanted to improve its global marketing through a greater understanding of consumer behaviour. The challenge was to develop a model of drinkers' behaviour that could be applied to multiple markets, and to express the insights...
Direct mail can increase sales of FMCG products by more than 20%, according to a Royal Mail study....%. 'This study provides solid statistics on the benefits of direct mail for FMCG brands to support their ...
LONDON - Places are still available for the annual Marketing FMCG Forum, which takes place at the...This exclusive event is bringing together 50 top FMCG marketers to converge in an attempt to work ...
increases, FMCG advertisers continue to invest mainly in traditional above-the-line media....This is partly due to heritage. FMCG brands have used 30-second TV spots for decades, and it takes ...
LONDON - Thomson, the tour operator, is seeking a series of high-street and FMCG brand partnerships
Unilever, Procter Gamble and Gillette are among the FMCG companies that have joined forces to
WINNER Title: Pot Noodle Hysterical Girlfriend Agency: glue London Creative director: Seb Royce Art directors: Richard Glendenning, Simon Parkin Writers: Simon Parkin, Richard Glendenning Designers: Simon Cam, Dan Griffiths Planner: Jerome Courtial Joint head of account management: Jo Hagger Client:...
In the run-up to Cannes, MSN® champions online innovation and profiles the winners of the first European Emmessennys awards.
There was a time in the not-too-distant past when many marketers were, rightly, accused of living in an ivory tower, developing highly creative but non-sales driving communications. How the environment in which we practice has changed us! But is it the retailers who have driven us to offer BOGOFs (the...
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