23 Nov 2005
WINNER: WAITROSE, LEWIS MOBERLY
COMMENDED: GLAXOSMITHKLINE, WILLIAMS MURRAY HAMM
Waitrose markets itself on its food expertise, claiming 'food lovers'
make up a larger proportion of its customers than its rivals'. Indeed,
while the ingredients market, which is valued by ACNielsen at £238m a year,...
06 Jul 2005
Client: Allied Domecq
Agency: Research International
Allied Domecq wanted to improve its global marketing through a greater understanding of consumer behaviour. The challenge was to develop a model of drinkers' behaviour that could be applied to multiple markets, and to express the insights...
01 Sep 2005
Direct mail can increase sales of FMCG products by more than 20%, according to a Royal Mail study....%. 'This study provides solid statistics on the benefits of direct mail for
FMCG brands to support their ...
21 Sep 2005
LONDON - Places are still available for the annual Marketing FMCG Forum, which takes place at the...This exclusive event is bringing together 50 top FMCG marketers to converge in an attempt to work ...
12 Oct 2005
| by Richard Roche, head of media markets at Royal Mail and a member
of The Marketing Society
increases, FMCG advertisers continue to invest mainly in traditional above-the-line media....This is partly due to heritage. FMCG brands have used 30-second TV spots
for decades, and it takes ...
02 Feb 2005
| by Staff,
LONDON - Thomson, the tour operator, is seeking a series of high-street and FMCG brand partnerships
23 Feb 2005
Unilever, Procter Gamble and Gillette are among the FMCG companies that have joined forces to
07 Oct 2005
Title: Pot Noodle Hysterical Girlfriend
Agency: glue London
Creative director: Seb Royce
Art directors: Richard Glendenning, Simon Parkin
Writers: Simon Parkin, Richard Glendenning
Designers: Simon Cam, Dan Griffiths
Planner: Jerome Courtial
Joint head of account management: Jo Hagger
15 Jun 2005
In the run-up to Cannes, MSN® champions online innovation and profiles the winners of the first European Emmessennys awards.
06 Apr 2005
| by Jacqui Hill, marketing development director of Unilever UK Home and Personal Care and a member of The Marketing Society
There was a time in the not-too-distant past when many marketers were, rightly, accused of living in an ivory tower, developing highly creative but non-sales driving communications. How the environment in which we practice has changed us! But is it the retailers who have driven us to offer BOGOFs (the...