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FMCG brands set up RFID coalition

23 Feb 2005

Unilever, Procter Gamble and Gillette are among the FMCG companies that have joined forces to

Direct: FMCG brands in moving initiative

23 Apr 2008

moving organisation website Moveme.com. The box, containing full-sized samples of FMCG products ...

FMCG goods 'recession-resistant', says Unilever Asia president

29 Nov 2010 | by Magz Osborne

, and that many FMCG brands are resistant to recession, "because people still have to wash their hair ...

Bacardi hires senior FMCG marketer Stefan Bomhard

13 Aug 2010 | by Gemma Charles

Bacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King marketer, as regional president of Europe, Middle East and Africa (EMEA).

FMCG: Out of touch, out of time

24 May 2006 | by Jane Simms

The sudden exit of Masterfoods' European snacks boss is redolent of deeper problems at the company.

Campaign Digital Awards 2005: Best FMCG Campaign

07 Oct 2005

WINNER Title: Pot Noodle Hysterical Girlfriend Agency: glue London Creative director: Seb Royce Art directors: Richard Glendenning, Simon Parkin Writers: Simon Parkin, Richard Glendenning Designers: Simon Cam, Dan Griffiths Planner: Jerome Courtial Joint head of account management: Jo Hagger Client:...

Guardian Newspapers (1st Place FMCG)

15 Jun 2005

In the run-up to Cannes, MSN® champions online innovation and profiles the winners of the first European Emmessennys awards.

Opinion: Marketing Society - Rebuilding FMCG brand value

06 Apr 2005 | by Jacqui Hill, marketing development director of Unilever UK Home and Personal Care and a member of The Marketing Society

There was a time in the not-too-distant past when many marketers were, rightly, accused of living in an ivory tower, developing highly creative but non-sales driving communications. How the environment in which we practice has changed us! But is it the retailers who have driven us to offer BOGOFs (the...

The RAB Aerial Awards 2006: Best FMCG

24 Mar 2001

WINNER Title: Footballer Client: Ginsters Real Honest Food Agency: Bartle Bogle Hegarty Creative team: Steve Robertson, Justin Moore Creative directors: Marc Hatfield, Pete Bradley Media planner: Georgia Thomas Media agency: Starcom Motive Facilities house: Wave Sound engineer: Tony Rapaccioli Agency...

RELATIONSHIP MARKETING AWARDS 1999: FMCG and drinks

02 Dec 1999

WINNER Client Glenmorangie Agency TSM (UK) HIGHLY COMMENDED Client Tennent Caledonian Breweries Agency WWAV Rapp Collins Scotland HIGHLY COMMENDED Client Bass Brewers Agency WWAV Rapp Collins Scotland

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