On the campaign couch ... with JB
28 Jun 2012 | by Jeremy Bullmore
Q: I've just started a new job as the marketer of an FMCG brand with a reasonably chunky marketing
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Think BR: Are you ready to compete?
14 Aug 2012 | by Liz Wilson
FMCG brands have to be adaptable while consumers are focussing on bargains, writes Liz Wilson...out a bargain, and that sensation is filtering deeper into the world of FMCG. Budget retail outlet ...
Editorial: Invest in brand ambassadors
17 Jun 2008 | by Lucy Barrett, editor
FMCG brands have not been given much encouragement to engage with the rising numbers of Polish
Editor's comment: All eyes on Kapoor at Reckitt
05 May 2011 | by Noelle McElhatton
Are dyed-in-the-wool marketers the best people to run FMCG goliaths? If you have shares in Reckitt...marketer-at-heart, Rakesh Kapoor, who will bust a gut to continue one of FMCG's great success stories. Why should ...
Editor's Comment: Football fan loyalty has its limits
10 Aug 2011 | by Noelle McElhatton
seems, much in common with those bedevilling their counterparts at FMCG, travel, telecoms, automotive
Opinion: Your feedback from brandrepublic.com
19 Aug 2008
economic times. Gellan Watt It's a tricky one. On one hand, FMCG companies are under huge price pressures ...
Will Harris: The truth about lying in salary surveys
02 Nov 2012
average salary for a head of marketing. Yet sales of three out of five of the brands in my care at my FMCG ...
Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos
21 Mar 2012 | by Noelle McElhatton
either ends of the market scale. In reality, there is no one brand strategy response. Some FMCG ...
Pitch Update
13 May 2011
attempt to work out which FMCG dairy client is set to issue a brief for its £30 million media business ...
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