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FMCG brands focus heavily on supermarkets, but cannot afford to ignore the enormous convenience ...
The apparel brand's marketing and commercial director is applying an FMCG approach to fashion as it...The FMCG sector is about as far removed from fashion as one can get. Laundry powder and detergents ...
's fastest-growing FMCG brand...'Gorgeous laundry for less' campaign resulted in Surf becoming the UK's fastest-growing FMCG brand ...
The need to expand beyond the FMCG sector has forced sales promotion agencies to adopt new...the 50s, sales promotion has been driven chiefly by FMCG brands. But, in recent years, dwindling ...
The bestselling FMCG brands in 2004 are those that tap into consumer trends to offer that little...leading FMCG brand by super-market sales, is an example of a company that has combined product development ...
The FMCG company's vice-president for brand-building, food and ice cream has a broad remit, but a
Andy Duncan, chief executive of HR Owen, is now using his media and FMCG skills to sell Ferraris
With shoppers trading up in some FMCG categories and down in others, the mid-market is a tough...the rise of the 'conflicted' consumer is having a particular impact on FMCG brands, with those in the ...
Classically trained FMCG marketing directors could be approaching their use-by date. Nicola Clark...talent tree? Are classically trained FMCG marketers becoming an endangered ...
Webb, Virgin Media Television's managing director and another former marketer at the FMCG manufacturer
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