Search results for "FMCG"

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FMCG brands are winning locally to grow globally

According to our Brand Footprint ranking a measure showing which FMCG brands are being bought ...

Media: Double Standards - It's time for FMCG to leave the 'digital doghouse'

Can FMCG brands finally harness the power of digital in 2010? Two online strategists offer their...NORM JOHNSTON - GLOBAL DIGITAL LEADER, MINDSHARE - In general, how much have FMCG brands been ...

FMCG giants cut spend on online display ads in Q1 2009

LONDON -Online display advertising spend by the major FMCG brands fell 11.4% year-on-year for the...immune from the squeeze. FMCG companies have also been slow to move marketing budgets into digital ...

P&G, Unilever and Reckitt: the corporate brands that came out of the shadows

FMCG firms want consumers to get to know their corporate side, writes Loulla-Mae Eleftheriou-Smith....Procter Gamble (P G) is adamant that consumers care about its corporate brand. The FMCG ...

Sector Insight: Haircare

In a crowded sector, dominated by the big FMCG companies, the home-treatment category offers rare...FMCG manufacturers rule the sector, with their constant stream of product development and advertising ...

Media Perspective: Integrating TV and digital offerings is agency challenge

one sector above all others, FMCG, remains immune to its charms....FMCG companies are now spending on online display so reports this week that Reckitt Benckiser is ...

Reckitt Benckiser after Becht: a hard act to follow

There is a change at the top of FMCG powerhouse Reckitt Benckiser, writes Gemma Charles, but will...impressive growth at the 8.5bn FMCG company. Its focus on innovation with such brands as Cillit Bang ...

Unilever is on a quest for magic - and failure is an option

Will the FMCG company's 'Crafting brands for life' strategy lead it to embrace more creative and...wonderfully refreshing sentiment from one of the globe's most powerful FMCG brands. Great marketing should not ...

Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity

prestigious as marketing in a huge retailer or FMCG company.

News Analysis: Unilever exposed as FitzGerald quits

As the FMCG giant prepares for life after its PR-friendly CEO's departure, and ploughs ahead with

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