14 May 2013
| by Tim Kidd
According to our Brand Footprint ranking a measure showing which FMCG brands are being bought ...
22 Jan 2010
Can FMCG brands finally harness the power of digital in 2010? Two online strategists offer their...NORM JOHNSTON - GLOBAL DIGITAL LEADER, MINDSHARE - In general, how much have FMCG brands been ...
LONDON -Online display advertising spend by the major FMCG brands fell 11.4% year-on-year for the...immune from the squeeze. FMCG companies have also been slow to move marketing budgets into digital ...
FMCG firms want consumers to get to know their corporate side, writes Loulla-Mae Eleftheriou-Smith....Procter Gamble (P G) is adamant that consumers care about its corporate brand. The FMCG ...
30 Jun 2011
| by Jane Bainbridge
In a crowded sector, dominated by the big FMCG companies, the home-treatment category offers rare...FMCG manufacturers rule the sector, with their constant stream of product development and advertising ...
30 Apr 2010
| by Ian Darby, ian.darby@haymarket.com
one sector above all others, FMCG, remains immune to its charms....FMCG companies are now spending on online display so reports this
week that Reckitt Benckiser is ...
There is a change at the top of FMCG powerhouse Reckitt Benckiser, writes Gemma Charles, but will...impressive growth at the 8.5bn FMCG company.
Its focus on innovation with such brands as Cillit Bang ...
Will the FMCG company's 'Crafting brands for life' strategy lead it to embrace more creative and...wonderfully refreshing sentiment from one of the globe's most powerful FMCG brands. Great marketing should not ...
30 Oct 2012
| by Craig Mawdsley, chief strategy officer, AMV BBDO
prestigious as marketing in a huge retailer or FMCG company.
20 Feb 2004
| by Ian Hall
As the FMCG giant prepares for life after its PR-friendly CEO's departure, and ploughs ahead with