Search results for "FMCG"

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FMCG brands increase online ad expenditure

05 Oct 2010 | by Sarah Shearman

FMCG companies significantly increased their online adspend in the first half of 2010, accounting...digital advertising by FMCG brands was surpassed only by the expenditure of the media, entertainment and ...

FMCG goods 'recession-resistant', says Unilever Asia president

29 Nov 2010 | by Magz Osborne

, and that many FMCG brands are resistant to recession, "because people still have to wash their hair ...

Bacardi hires senior FMCG marketer Stefan Bomhard

13 Aug 2010 | by Gemma Charles

Bacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King marketer, as regional president of Europe, Middle East and Africa (EMEA).

Print is most efficient medium for FMCG advertisers

15 Nov 2010 | by Maisie McCabe

Print and outdoor are the most efficient media for FMCG advertisers, according to research from...production costs for FMCG advertisers. Outdoor media generates 1.09, radio 89p, TV 80p and online 66p ...

FMCG brands winning in the World Cup - the last eight

05 Jul 2010 | by Neil Jenkinson

141, analyses football-themed campaigns from eight FMCG rivals in a knock-out competition to find a

Marmite becomes first FMCG brand to use Facebook ad units

19 Feb 2010 | by Arif Durrani

FMCG brand to allow users to sample a new product, its savoury bar, via Facebook, using ad units.

Gillette sets out to create biggest FMCG launch in UK

17 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

FMCG launch in the UK. In 2006 the company achieved the accolade of second-largest launch with the ...

Media: Double Standards - It's time for FMCG to leave the 'digital doghouse'

22 Jan 2010

Can FMCG brands finally harness the power of digital in 2010? Two online strategists offer their...NORM JOHNSTON - GLOBAL DIGITAL LEADER, MINDSHARE - In general, how much have FMCG brands been ...

Opinion: The Marketing Society Forum

21 Apr 2010 | by Staff

Is it a good idea for FMCG brands to try to become retailers?..., but this can be brought on-board. As FMCG brands already have retail-based customer relationships ...

Danone calls UK digital advertising pitch

22 Jul 2010 | by Sara Kimberley

The FMCG giant Danone has called a review of its UK digital advertising arrangements.

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