to remove filtersStudy boosts online video as vehicle for FMCG brands
03 Apr 2007 | by Caitlin Fitzsimmons
The research will be welcomed by the online industry, as FMCG has been slow to move online. The ...
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FMCG giants commit to reduce packaging waste
15 Jun 2007 | by Joanna Bowery
LONDON - Nine of the biggest FMCG companies have agreed to reduce packaging waste by signing up to
Establishing a leaner, meaner Unilever
26 Jul 2007 | by Mark Johnson
LONDON - How should the FMCG giant's agencies feel about its radical streamlining drive?...forms part of the next phase of a painful stripping out of the FMCG giant s management layers by as much ...
Handset limits hinder mobile ad growth
13 Nov 2007 | by Media Week
The limitations of mobile handsets are holding back FMCG brands from spending money on mobile
Millward Brown Australia appoints Dixon as managing director
03 Aug 2007 | by Nikki Sandison
SYDNEY - Millward Brown has appointed Ben Dixon, currently executive director of FMCG at Nielsen
Johnson & Johnson reviews $3.3bn global media account
02 Apr 2007 | by Staff
NEW YORK - FMCG giant Johnson & Johnson has put its $3.3bn (£1.7bn) global media account up for
Loewy acquires packaging design agency Epoch
31 Jul 2007 | by Nikki Sandison
and brand specialist Epoch Design, to build on its food and FMCG offering....our combined FMCG story. ...
Unilever suffers Dove backlash
05 Dec 2007
FMCG firm for sending out conflicting messages about women.
Research pinpoints optimum outdoor mix for campaigns
30 Oct 2007 | by Sarah Crawley-Boevey
FMCG brand should add to its media mix is a minimum of 16%.
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