Winner Client: United Biscuits Agency: Williams Murray Hamm Commended Client: Hill Station Agency: Williams Murray Hamm WINNER McVitie's Jaffa Cakes faced a challenge: although it had undisputed sector leadership, it found itself being aped by its competition, which was using the same name...
WINNER Client: PZ Cussons International Agency: Frontline Research Consultancy COMMENDED Client: Heinz Agency: TNS WINNER PZ Cussons' antibacterial handwash range Carex, available in five variants, is the leading brand in its sector with a value share of 25%. However, while the brand scored...
Luminaries from the FMCG sector are invited to mix with their peers at a new two-day event set up...their industry peers and address the key issues in FMCG marketing today,' says Marketing editor Craig ...
Four of the top 50 FMCG brands - Stella Artois, Carlsberg, Hardys and Carling - are alcohol brands ...
to TV ... yet our radio costs are about one-seventh those of TV.' The decision to promote an FMCG ...
LONDON - FMCG campaigns have emerged as the most successful across the interactive advertising...160,000 people and found that online marketing raises purchase intent by 5% across all sectors, with FMCG ...
FMCG accounts, which include Unilever and Tesco Clubcard.
Traditionally, FMCG brands have failed to a greater extent to use the direct channel for engaging...This has resulted in continued use of mass-market advertising and an inability of FMCG brands to ...
Europe, rewarding product innovation for FMCG brands, is to debut in the UK this year.
from telecoms firm O2 to FMCG giant Unilever. According to the firm, 4.5% of online users who ...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us
to remove filters