Search results for "FMCG"

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INTEGRATED: INTEGRATED ISSUES; Why are fmcg advertisers fighting shy of using direct mail?

Assessment of direct mail remains one of its biggest problems. Clients in fmcg companies ...

NEWS: Y&R picks up Colgate global task

first fmcg giant to consolidate all its worldwide advertising into one agency, in a move which tops ...

MARKETING MIX: LETTERS; Enough puff for company brand

majority of marketers who do not necessarily work for glamorous blue chip or fmcg companies, yet ...

NEWS: Polydor communications client joins Jackie Cooper

the entertainment and fashion world and the FMCG industry . ...

INTEGRATED: PORTFOLIO; Paul Kitcatt

on various financial, charity, fmcg, automotive and leisure accounts. He now runs a 55-strong ...

CLOSE-UP: GLOBAL BRIEF; Y&R takes Colgate worldwide

history as the first fmcg giant to appoint a single agency worldwide (Campaign, 8 December ...

MARKETING MIX: PROFILE; Putting the focus on growth

business plans with marketing led by software launches. Jobling instead introduced Sony to fmcg ...

MARKETING FOCUS: Chief executives survey

products (26%), 17% are in business/industrial services, 16% in consumer durables, 14% fmcg, 14 ...

MOVERS

With a brief to develop new business, particularly targeting telecommunications, retail and FMCG ...

MEDIA: FORUM; Is a second-string agency the best way to grow?

multinational fmcg advertiser, it can be difficult to win business from others. And as for directly ...

 

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