24 Apr 1998
| by JEMIMAH BAILEY
The budgets allocated to research and evaluation by the consumer
FMCG sector fall well short of...The budgets allocated to research and evaluation by the consumer
FMCG sector fall well short of ...
03 Aug 2001
| by ALASTAIR RAY
Client: Lever Faberge
PR Team: Cairns 100,000
Cairns & Associates was appointed to plan strategy for the launch of Persil Capsules, a pre-measured portion of washing liquid in soluble packaging.
The capsules were a new format for the washing market and C&A also advised on overall brand...
09 Aug 2002
CONSUMER: FMCG giant Heinz has hired MacLaurin to handle the launch
of its range of Eazy Squirt
05 Jan 2001
| by GIDON FREEMAN
Charlotte Rowe is keen to dispel the notion that she is a fluffy PR luvvie. It takes some doing - she insists on a moment to don her pashmina before sitting for the PRWeek photographer - but, on balance, she carries it off.
Three PR agencies have been drawn into a battle between Greenpeace and FMCG giant Unilever.
16 Feb 2001
| by STEPHEN ARMSTRONG
The world of the in-flight magazine is a deceptive one. As the high-flying PR execs sit back in their seat and sip the complimentary champagne while flicking through the magazine in the seat back, it s hard to imagine the frantic restructuring that s going on in the complex corporate publishing world...
05 Mar 2004
| by Ian Hall
LONDON/GENEVA: Global FMCG giant Procter & Gamble has appointed Manning Selvage & Lee (MS&L) to
26 Jul 1996
| by LEXIE GODDARD
corporate and consumer with a brief to woo FMCG
business....corporate and consumer with a brief to woo FMCG
Evans joined the Chelsea-based PR agency ...
22 Feb 2008
CONSUMER: Global FMCG company Reckitt Benckiser has signed up Spink to promote its eye care brand
28 Feb 2003
put up for pitch by the FMCG giant.