to remove filtersBacardi hires senior FMCG marketer Stefan Bomhard
13 Aug 2010 | by Gemma Charles
Bacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King marketer, as regional president of Europe, Middle East and Africa (EMEA).
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FMCG brands increase online ad expenditure
05 Oct 2010 | by Sarah Shearman
FMCG companies significantly increased their online adspend in the first half of 2010, accounting...digital advertising by FMCG brands was surpassed only by the expenditure of the media, entertainment and ...
FMCG Round table report: Consumers use web to take control of FMCG purchases
09 Jun 2009 | by Richard Abbott
LONDON - These are challenging times for FMCG brands, as consumers take a tighter grip on their...; mso-fareast-language:#0400; mso-bidi-language:#0400;} Marketing video: FMCG roundtable on using the web to ...
Yahoo! to launch FMCG ad tool with Nectar card data
11 Aug 2009 | by Fiona Ramsay
LONDON - Yahoo! is aiming to make online advertising more relevant to FMCG brands by using data...in-formation will enable FMCG brands to tailor online ads based on consumers' shopping habits. Brands will be ...
FMCG brands winning in the World Cup - the last eight
05 Jul 2010 | by Neil Jenkinson
141, analyses football-themed campaigns from eight FMCG rivals in a knock-out competition to find a
Ultimo to enter FMCG arena with beauty line
30 Nov 2011 | by Sarah Shearman
Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded
FMCG brands are sponsorship 'opportunists', claims cricket chief
18 Apr 2013 | by John Reynolds
Financial services are preferable sponsorship partners to FMCG brands as they are prepared to sign...executive at agency brandRapport, said: "I think it would help if cricket could attract a big FMCG sponsor ...
ECB eyes FMCG ties for Ashes and Twenty20
13 Jan 2009 | by Alex Brownsell
sport by securing promotional deals with FMCG brands.
Marmite becomes first FMCG brand to use Facebook ad units
19 Feb 2010 | by Arif Durrani
FMCG brand to allow users to sample a new product, its savoury bar, via Facebook, using ad units.
Gillette sets out to create biggest FMCG launch in UK
17 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
FMCG launch in the UK. In 2006 the company achieved the accolade of second-largest launch with the ...
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