to remove filtersRed Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity
30 Oct 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO
prestigious as marketing in a huge retailer or FMCG company.
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Print is most efficient medium for FMCG advertisers
15 Nov 2010 | by Maisie McCabe
Print and outdoor are the most efficient media for FMCG advertisers, according to research from...production costs for FMCG advertisers. Outdoor media generates 1.09, radio 89p, TV 80p and online 66p ...
P&G launches 'Proud sponsor of mums' campaign
28 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G), the global FMCG company, is launching its first consumer-facing corporate
P&G seeks emotional connection with 'MyAriel' campaign
09 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
P&G, the global FMCG giant, is launching a brand campaign for Ariel that aims to build an
Unilever rolls out £2m Comfort Exhilarations campaign
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand
Nestle plans on-pack AR digital campaign
18 Aug 2010 | by Alex Brownsell
, constitutes the first on-pack augmented reality (AR) promotion by an FMCG brand. An AR marker will appear ...
Lovefilm appoints Cocktail to develop brand partnerships
08 Jun 2007 | by by Ben Bold
partnerships with retail and FMCG brands whose customers are passionate about film. Paul Greenwood, Lovefilm s ...
Proximity London leads field for 2007 DMA awards
01 Nov 2007 | by Alex Donohue
in the fundraising, FMCG, financial services, automotive, email, creative and design disciplines ...
Gu appoints Iris as first-ever brand activation agency
19 Oct 2012 | by John Reynolds
director at Iris, said: "Gu is a standout FMCG brand and success story already. We re delighted to be a ...
Reckitt Benckiser launches 'breathing' air freshener and children's Strepsils
14 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
of a number of ecommerce platforms expected from the global FMCG company. Follow @loullamae_es ...
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