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RELATIONSHIP MARKETING AWARDS 1999: FMCG and drinks

WINNER Client Glenmorangie Agency TSM (UK) HIGHLY COMMENDED Client Tennent Caledonian Breweries Agency WWAV Rapp Collins Scotland HIGHLY COMMENDED Client Bass Brewers Agency WWAV Rapp Collins Scotland

FMCG brands are sponsorship 'opportunists', claims cricket chief

Financial services are preferable sponsorship partners to FMCG brands as they are prepared to sign...executive at agency brandRapport, said: "I think it would help if cricket could attract a big FMCG sponsor ...

ECB eyes FMCG ties for Ashes and Twenty20

sport by securing promotional deals with FMCG brands.

Tesco takes aim at FMCG giants with launch of baby brand

Tesco is continuing its aggressive expansion into own-brand products with a new range of baby products that launches in-store today.

ANALYSIS: Everything to play for in football - Mark Kleinman asks whether FMCG companies are making

brand Premier League. The financial services, mobile telephony and FMCG sectors are all heavily...a brand Premier League. The financial services, mobile telephony and FMCG sectors are all heavily ...

P&G joins roster of Paralympic sponsors

Procter & Gamble, the FMCG giant, has signed up to sponsor the London 2012 Paralympic Games, in

Unilever and SMG in cross-platform deal for content access

Unilever has signed a £1 million cross-platform deal that will see the FMCG giant advertise across

Pepsi tipped to sponsor Dome

Pepsi has emerged as the most likely FMCG brand to sponsor the Millennium Dome, in the week that...Pepsi has emerged as the most likely FMCG brand to sponsor the Millennium Dome, in the week that ...

NEW MEDIA CHOICE: SNICKERS

Yes, yet another World Cup sponsor, and yet another FMCG brand aligning itself with the beautiful...Yes, yet another World Cup sponsor, and yet another FMCG brand aligning itself with the ...

Editor's Comment: Football fan loyalty has its limits

seems, much in common with those bedevilling their counterparts at FMCG, travel, telecoms, automotive

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