Search results for "FMCG"

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Marketing Research Awards: FMCG

06 Jul 2005

WINNER Client: Allied Domecq Agency: Research International Allied Domecq wanted to improve its global marketing through a greater understanding of consumer behaviour. The challenge was to develop a model of drinkers' behaviour that could be applied to multiple markets, and to express the insights...

Walkers named top FMCG brand

25 Aug 2004 | by Jennifer Hiscock

Four of the top 50 FMCG brands - Stella Artois, Carlsberg, Hardys and Carling - are alcohol brands ...

Direct News: Mailings boost FMCG sales 20%

01 Sep 2005

Direct mail can increase sales of FMCG products by more than 20%, according to a Royal Mail study....%. 'This study provides solid statistics on the benefits of direct mail for FMCG brands to support their ...

FMCG gains most from online advertising campaigns

30 Sep 2004 | by Joe Lepper,

LONDON - FMCG campaigns have emerged as the most successful across the interactive advertising...160,000 people and found that online marketing raises purchase intent by 5% across all sectors, with FMCG ...

TNS Ireland expands FMCG tracking service

10 Jul 2006 | by by Joanne Oatts

LONDON - Market research agency TNS is to expand its FMCG consumer tracking Worldpanel service in...multinational and local FMCG brands and private label manufacturers, fresh food suppliers, retailers, market ...

News Analysis: Arrested development

10 May 2006 | by James Curtis

FMCG innovation has been marginalised as R&D budgets have been slashed to fund promotions.

Millward Brown Australia appoints Dixon as managing director

03 Aug 2007 | by Nikki Sandison

SYDNEY - Millward Brown has appointed Ben Dixon, currently executive director of FMCG at Nielsen

NMA picks Dunnhumby for ad effectiveness project

26 Sep 2005 | by by Sam Matthews

to research the effectiveness of advertising FMCG brands in national newspapers....purchasing behaviour of grocery brands to establish the power of FMCG newspaper ads. In addition ...

P&G named UK's biggest spender

14 Feb 2007 | by David Tiltman

Marketing's Top 100 Advertisers from FMCG rival Unilever.

Ipsos acquires US qualitative research specialist

21 Nov 2005 | by by Staff

qualitative research and operates in the FMCG, healthcare and financial services markets.

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