to remove filtersGlobal Think-Tank: Ivan Pollard, Coca-Cola - The man with 2020 vision
02 Dec 2011
In many ways, 'big' feels like an under-statement in connection with this FMCG giant. In October, its ...
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Malcolm Gooderham, TLG: Aspire to be a change-maker
17 Jan 2012 | by Malcolm Gooderham, TLG
biggest players in the banking and FMCG sectors. Second, being a 'challenger brand' does not equate ...
How do you measure up?
03 Nov 2011 | by Lawrence Collis, Shine Communications
investment. There is increasing use of Facebook as a commercial channel, especially by FMCG marketeers. The ...
Location, location, location
28 Sep 2011 | by Cathy Bussey
advantage as most of our clients are retailers or FMCG companies. So, closer access to many other aspects ...
Bibi Hilton, GolinHarris: Time to attract specialists
12 May 2011 | by Bibi Hilton, GolinHarris
's owned channels. This is increasingly standard practice in FMCG and a trend that is spreading to other ...
Campaigns: Consumer - Crystal designs make Diet Coke sparkle
25 Mar 2011 | by Cathy Bussey
, Account director, Eulogy It could have been quite a challenge to put any kind of fizz into a FMCG ...
Lynx looks for new PR agency following split with Freud Communications
10 Feb 2011 | by Matt Cartmell
exercise' using social media to find out what consumers thought of some of its key brands. The FMCG ...
Unilever goes online 'fishing'
21 Jan 2011 | by David Woods
The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables ...
APCO acquires Eloqui PR to grow corporate work
20 Jan 2011 | by David Singleton
services to governments under Darren Murphy, global FMCG under Stephanie Lvovich and global corporate ...
Charles Lewington, Hanover: How to keep a good name
17 Sep 2010 | by Chrales Lewington, Hanover
FMCG client of mine has moved customer relations closer to corporate comms - now that is smart ...
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