Capital sees revenues rise 4% but predicts ad slowdown
25 Nov 2004 | by Daniel Farey-Jones,
challenging as the market has seen some slowdown in spend among key advertisers, particularly FMCG clients ...
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Promotional marketing agency TV-SP trademarks TVi
17 Dec 2004 | by Staff,
The Pinewood studio-based agency creates promotional joint ventures between TV shows and FMCG ...
ITV to unveil £3m research into TV advertising on sales
15 Nov 2004 | by Sam Matthews,
data we have accumulated over the years provides real insight into the return on investment fmcg ...
Ex-Nielsen chief takes on client services at Research Now
15 Nov 2004 | by Staff,
bringing my FMCG experience to the team." The new recruits are in addition to the August appointments of ...
River poaches Bradley from SMP for sales role
12 Nov 2004 | by Daniel Farey-Jones,
portfolio of pharmaceutical and FMCG clients including Novartis, Unilever and Kimberly-Clark. He will be ...
Unilever denies adspend cuts after appointing MindShare
08 Nov 2004 | by Joe Lepper,
LONDON – Anglo-Dutch FMCG giant Unilever has said it will not slash advertising spending after
MindShare wins £680m Unilever pan-European account
05 Nov 2004 | by Daniel Farey-Jones,
and international media management." The FMCG giant called the media review in March and aimed to ...
Quaker embarks on sampling drive for Oatso Simple
01 Nov 2004 | by Daniel Farey-Jones,
: "Sampling using door-to-door marketing has become the tool used by FMCG brands when they are launching new ...
Brands, innovation and growth
01 Nov 2004 | by James Amos, PIMS Associates
+ strategic variables measured over a minimum of three years for more than 400 FMCG businesses. Analysis of ...
YouGov targets Middle East with new division in Dubai
18 Oct 2004 | by Staff,
FMCG clients about prospective business." YouGov is a research company using online panels to provide ...
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