Superbrands case studies: Burson-Marsteller
06 Sep 2002
utilises it in the context of the fast moving consumer goods (fmcg) marketplace, and the 'e-fluentials ...
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Granada cut amid fears about ITV advertising deals
06 Dec 2002 | by Staff,
ITV earlier in the year with a £320m ad deal with FMCG giant Unilever. However, Procter & Gamble ...
Leo Burnett team launch special projects consultancy
03 Jul 2002 | by Staff,
offer and the kinds of people we can work with, having worked on blue-chip to FMCG, IT and financial ...
UK shop wins first direct Grand Prix
24 Jun 2002 | by Staff,
Lions were awarded across categories including FMCG, information technology, financial services ...
Bellwether reports advertising gloom but growth is expected
22 Jan 2002 | by Jennifer Whitehead,
and consumer-orientated sectors, both FMCG and durables, reported the strongest growth in budgets for ...
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