Driving value from promotions
30 Jun 2011 | by Rod Street
In the last fifty years fast moving consumer goods (FMCG) companies have invested in building ...
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Shoppers get back to basics
05 Nov 2012 | by Tim Eales
promotion. Volume sales on deal in the UK have risen in all FMCG categories over the past year - 55 ...
Festival fever
24 Jun 2011 | by Clementine Marcel and David Akeredolu
attendees purchased FMCG products prior to an event, with crisps, soft drinks and sealed foods being the ...
Online ad spend: Internet establishes itself as a major advertising medium
25 Jan 2007 | by The Internet Advertising Bureau
who have not yet recognised the full potential of the internet. FMCG advertisers are increasing ...
Bellwether points to better future for UK ad industry
25 Jan 2007 | by Philip Smith
were most widely reported in FMCG, industrial and utilities and the automotive sector. Sir Martin ...
Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006
25 Jan 2007 | by the Internet Advertising Bureau
% of all online advertising expenditure. FMCG, retail and entertainment sectors up While ...
Case study: Boots No.7 - intelligent media planning
24 May 2005 | by Professor Angus Jenkinson and Branko Sain
communication effectiveness in the FMCG categories. Generally speaking TV, radio and print, as the mass media ...
Brands, innovation and growth
01 Nov 2004 | by James Amos, PIMS Associates
+ strategic variables measured over a minimum of three years for more than 400 FMCG businesses. Analysis of ...
Delivering real growth through innovation
01 Jun 2004 | by Chris Wood, Corporate Edge
fmcg manufacturer to deliver the height of indulgence; or the breakdown recovery service competing ...
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