Superbrands case studies: Burson-Marsteller
06 Sep 2002
utilises it in the context of the fast moving consumer goods (fmcg) marketplace, and the 'e-fluentials ...
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Rise of the new premium 'pukka consumer'
07 Nov 2006
. But more brands than just food retailers and FMCG manufacturers will have to rethink the premium topic ...
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