Search results for "FMCG"

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Think BR: Getting the real measure of return on investment

19 Nov 2012 | by Marius Cloete

showed the highest return on investment (ROI) of all media across the 77 FMCG campaigns analysed. The ...

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

With figures from the IAB showing that FMCG adspend has doubled in the last three years, Kantar ...

Hey big spenders - explaining FMCG's rise to the top of the online adspend pile

26 Oct 2012 | by Ashley Underwood

New data helps explain the FMCG sector's changing attitude towards online adspend, writes Ashley...The FMCG sector has become the joint biggest online ad spender according to figures from the IAB ...

Tackling on-shelf availability

23 Jul 2012 | by John McGiffin

increasingly competitive market and cautious consumer spending. But at FMCG consultancy SymphonyIRI, which ...

What a difference a year makes

09 Jul 2012 | by Tim Eales

woollies and wellies, FMCG brands and retailers are deluged with information about which products sell and ...

Identifying the taste setters

09 Mar 2012 | by Jan Worsley

, increasing the chance of successful product adoption by consumers. In an FMCG market where there is a huge ...

Trends in audience behaviour around TV and online video

07 Mar 2012 | by Mads Holmen

planning tool, we modeled two buying scenarios - a maintenance campaign towards mums for a large FMCG ...

Peer recommendations 'improve ad recall'

17 Feb 2012 | by Gemma Charles

from FMCG brands Guinness, Coca-Cola, Unilever s Cornetto and Energizer Batteries, from July to ...

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

FMCG Sales, the price of an average UK shopper s weekly groceries rose but the volume of goods sold ...

Technology and creativity to power TV brands of the future

01 Dec 2011 | by Andy Bryant

brands of the future, whether that s technology companies, retailers, FMCG brands or publishers. It s ...

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