to remove filtersA year in media: Billetts forecasts modest growth for digital
25 Nov 2010 | by Federica Aperio
latest IAB/PWC study, mainly driven by the entertainment, finance and FMCG sectors and continued growth ...
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OFT threatens fines for 'misleading' pricing
02 Dec 2010 | by Ed Owen
running FMCG or food promotions, broadband suppliers offering subscription discounts and furniture ...
A year in media: Press facing big challenges next year
24 Nov 2010 | by Tim Howett
, which having had a buoyant 2010 through entertainment, retail and FMCG sectors, will falter as those ...
Print is most efficient medium for FMCG advertisers
15 Nov 2010 | by Maisie McCabe
Print and outdoor are the most efficient media for FMCG advertisers, according to research from...production costs for FMCG advertisers. Outdoor media generates 1.09, radio 89p, TV 80p and online 66p ...
Countdown to the spending review
20 Oct 2010 | by Gavin Hilton
spending. New Austerity will pit the HDTV against the new Hoover, the premium FMCG brand against high ...
Supermarket promotions hit a record high in September
13 Oct 2010 | by Rachel Barnes
levels of FMCG promotions. "It s almost the case of running hard to stand still at present." The ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
leading indicator that advertisers and consumers are more confident to spend again." FMCG brands ...
How creativity in TV advertising impacts the brain
29 Sep 2010 | by Thinkbox
unattainable through pure FMRI. Eleven different advertisers were recruited from sectors such as FMCG ...
Field Marketing Leagues 2010
11 Aug 2010 | by David Tiltman
tactical projects are also on the up for FMCG clients such as Diageo and Mars. Nonetheless, CPM is ...
Reckitt Benckiser reports performance dip in Europe
26 Jul 2010 | by John Reynolds
FMCG giant, which last week purchased SSL, the maker of Durex, for 2.54bn , reported a revenue dip in ...
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