Field marketing: coping with the data deluge
16 Nov 2012 | by Rob McLuhan
for a long-term FMCG client by combining its own data with the brand's. It segmented stores across the ...
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Is there an algorithm for creativity?
29 Apr 2013 | by Nicola Kemp
when traditional FMCG companies such as P G properly embrace this technology. "P G could use algorithms ...
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