#aoty12: Insight Agency of the Year - Millward Brown
11 Dec 2012 | by Kim Benjamin
contracts worth 5m in the past year, across technology, healthcare, FMCG, retail, alcohol ...
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#aoty12: Insight Agency of the Year - Best of the Rest
11 Dec 2012 | by Kim Benjamin
across a range of sectors, including financial, FMCG and retail. The agency also actively supports ...
Sam Howroyd: Behind the rise in FMCG online spend
05 Nov 2012 | by Sam Howroyd
With figures from the IAB showing that FMCG adspend has doubled in the last three years, Kantar ...
Olympic action 'distracted people from online shopping'
04 Sep 2012 | by Daniel Farey-Jones
: "Although promotional activity has remained unchanged at 35% of FMCG sales, the continual use of money-off ...
Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal of
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
Peer recommendations 'improve ad recall'
17 Feb 2012 | by Gemma Charles
from FMCG brands Guinness, Coca-Cola, Unilever s Cornetto and Energizer Batteries, from July to ...
Unilever draws up 'Five Levers for Change' strategy
23 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
help shape its campaigns, as the FMCG giant aims to ramp up its sustainable credentials.
IAB to reveal final data from brand building trilogy
03 Nov 2011 | by Matthew Chapman
The IAB has collaborated with FMCG giants Lucozade, Starbucks and Nestl to isolate the impact of ...
Global Radio revenues decline 1.3%
17 Oct 2011 | by Maisie McCabe
of different sectors. Revenue from FMCG advertisers grew 19%, telecoms grew 36%, motors grew 40 ...
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