to remove filtersEditor's comment: Welcome - Sony Mobile launch adopts Bravia ethos
21 Mar 2012 | by Noelle McElhatton
either ends of the market scale. In reality, there is no one brand strategy response. Some FMCG ...
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Unilever rolls out £2m Comfort Exhilarations campaign
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand
The Collective appoints Holler to UK digital account
13 Feb 2012 | by Sara Kimberley
objective is to make The Collective one of the most talked-about and loved FMCG brands in the UK in 2012 ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
was applauded by marketers across the company. The FMCG corporation revealed it wanted to shake up its ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
is a similar story for Wickes, which hired FMCG marketer Rob Murray as its marketing director four ...
Appointment to view: what does $9.3bn adspend buy you?
08 Aug 2011 | by Sarah Johnson
, launched its 'Breathe Happy' campaign in the UK in July after ads across Europe and the US. The FMCG ...
Marmite launches 'hate cuisine' TV ad
05 Jul 2011 | by Sara Kimberley
FMCG company become advertiser of the year at the Cannes advertising festival in 2010. The new ad ...
Private View: Mick Mahoney and William Woodhams
24 Jun 2011
boxes of a classic FMCG ad. The reality star, the homecoming, the importance of family, and through all ...
Trading places: this week's people moves
10 Jun 2011 | by Ben Bold
executive and global CMO Tim Mason . ( Campaign ) P G , the global FMCG giant, has promoted Patrice ...
P&G launches 'Proud sponsor of mums' campaign
28 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G), the global FMCG company, is launching its first consumer-facing corporate
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