Search results for "FMCG"

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Coke boss salutes 'brave' personalised bottle campaign

29 Apr 2013 | by John Reynolds

Britain s biggest FMCG brand will this week begin its Share A Coke campaign, which will replace ...

Green Party hires Madwomen for female-focused spot

19 Apr 2013 | by Louise Ridley

or a women s FMCG brand." Follow @LouiseRidley ...

Campaign Viral Chart: Kmart ships its pants and takes first place

19 Apr 2013 | by Ben Hall

. The return of Dove's Real Beauty campaign sees the FMCG brand enter the chart in second place with ...

Cillit Bang's Barry Scott comeback TV ad banned by ASA

10 Apr 2013 | by Alex Brownsell

(ASA) did not uphold the complaint. With the second scene, the FMCG giant insisted the "Limescale ...

Connected Campaign of the Month: Kit Kat

28 Feb 2013

. "While it is no longer uncommon for FMCG brands to use owned and earned promotions to fuel their ...

Nice creative but will it work?

14 Feb 2013

attracted a preponderance of big FMCG campaigns. This year s crop spans a huge range of product categories ...

Brand Barometer: Mooncup's latest viral campaign reviewed

08 Feb 2013

than likely be shared across the web. Mooncup's video shows that FMCG brands can produce creative video ...

Perhaps telling the truth is not such a crazy idea, after all

24 Jan 2013 | by Andrew Melsom

scope for truths in media selection when an FMCG brand sits uncomfortably in some wayward online space ...

OgilvyOne sweeps board at DMA Awards

05 Dec 2012 | by Daniel Farey-Jones

Public sector and charity Battersea Dogs and Cats Home MRM Meteorite FMCG Kraft ...

Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity

30 Oct 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO

prestigious as marketing in a huge retailer or FMCG company.

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