Cillit Bang's Barry Scott comeback TV ad banned by ASA
10 Apr 2013 | by Alex Brownsell
(ASA) did not uphold the complaint. With the second scene, the FMCG giant insisted the "Limescale ...
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Coke boss salutes 'brave' personalised bottle campaign
29 Apr 2013 | by John Reynolds
Britain s biggest FMCG brand will this week begin its Share A Coke campaign, which will replace ...
Brand Barometer: Mooncup's latest viral campaign reviewed
08 Feb 2013
than likely be shared across the web. Mooncup's video shows that FMCG brands can produce creative video ...
Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity
30 Oct 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO
prestigious as marketing in a huge retailer or FMCG company.
Unilever puts women at the heart of its Flora pro.activ strategy
12 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
global FMCG giant is also donating 750,000 to the charity. Sinead Stack, brand manager, Flora ...
The 'Olympics of advertising': How the brands at Cannes competed for our attention
27 Jun 2012 | by Noelle McElhatton
prime target for FMCG firms, but technology is shifting the way brands approach them. Mobile is the ...
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
for being the driving force behind the FMCG company s ambitious sustainability plans. Last year s ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement and ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Unilever rolls out £2m Comfort Exhilarations campaign
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand
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