Search results for "FMCG"

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Starcom appoints Benoit to head Procter & Gamble account

FMCG brands. This appointment is yet another positive step forward in our continued drive to increase ...

Meet Sarah Power, Burger King

across FMCG and retail brands for the past 12 years - and eaten a few burgers in my time. Which medium ...

Meet the Client: Michael Bates, Morrisons

, combined with the days in FMCG, prepared me well for the challenges we now face. Which medium can't you ...

Cadbury Creme Egg campaign reaches 18 million

average click-through rate of 0.99% (FMCG average is 0.53%). Research by Hall and Partners found that ...

Are brands the new record labels?

is a model we can replicate," he says. "It is perhaps one of the FMCG (fast-moving consumer goods ...

OMD hires Smyth for digital planning

the agency's FMCG and blue chip clients, which include McDonald's, Reckitt Benckiser and Vodafone. In ...

IPC plans to enhance its youth reach with gaming website

FMCG advertisers. MindShare's "Extreme Pamplona" advergame for Unilever achieved 30 million game plays ...

UK online ad spend up by 38% in 2007

mass medium, which is why FMCG is going to grow faster next year. ...

Yardley quits PHD for MindShare digital

Interaction, said the appointment of Yardley was an indication that FMCG giant Unilever was upping its ...

Bellwether report shows booming media industry

largest increases were: IT computing, retail, consumer services, FMCG and autos and public sectors ...

 

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