Warburton's commercial director moves to Genius Foods
29 Oct 2010 | by John Reynolds
Cuschieri has around 20 years experience in the FMCG and retail sectors. She moved to ...
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Sleight to join Unilever as global Knorr vice president
29 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
Former Coca-Cola GB marketing director Cathryn Sleight will join FMCG giant Unilever next month as
Birds Eye appoints Cadbury marketer Margaret Jobling
27 Oct 2010 | by John Reynolds
role of marketing director at Birds Eye, replacing Ben Pearman who has left to join FMCG giant General ...
Unilever declares Vaseline ad winner in UGC competition
26 Oct 2010 | by Ben Bold
she will be rewarded 7,000. Keith Weed, the FMCG giant s chief marketing and communications ...
AOP SUMMIT 2010: Unilever marketer sets out consumer media manifesto
15 Oct 2010 | by Daniel Farey-Jones
document acts as a guide to the way consumers want the FMCG company to engage with them, from don t be so ...
Unleash PR's new power
15 Oct 2010 | by Anne Kendall
initiatives. For FMCG brands, now is about developing meaningful relation ships with consumers, engaging ...
Supermarket promotions hit a record high in September
13 Oct 2010 | by Rachel Barnes
levels of FMCG promotions. "It s almost the case of running hard to stand still at present." The ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
leading indicator that advertisers and consumers are more confident to spend again." FMCG brands ...
FMCG brands increase online ad expenditure
05 Oct 2010 | by Sarah Shearman
FMCG companies significantly increased their online adspend in the first half of 2010, accounting...digital advertising by FMCG brands was surpassed only by the expenditure of the media, entertainment and ...
Unilever adds global marketing roles
05 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
The FMCG company is introducing three roles: Helena Ganczakowski as global vice-president for ...
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