Search results for "FMCG"

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PROFILE: Miss Selfridge - NICOLA LLOYD, SENIOR MARKETING MANAGER, SELFRIDGES

, hand on forehead. In her career, Lloyd has worked mainly on fmcg brands as a marketing manager ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

quintessential fmcg company, the model for all aspiring marketers. Via MBA case studies and a corps of ...

Exodus hits Holder as agency sorts out ongoing cash crisis

, media and fmcg clients. ...

LIVE ISSUE/THE NATIONAL LOTTERY: Camelot’s new agency takes on challenging brief - WCRS wants us to learn to love the lottery again Will we? Report by Karen Yates.

organiser from Kellogg s in January, is a lifelong fmcg man. As such, he sees his job clearly - work out a ...

MARKETING FOCUS: Who needs corporate brands? - There is new and widespread enthusiasm for corporate branding. Harriot Lane Fox investigates whether the strategy works

the we re not so bad really factor is the most important. For fmcg companies, the ...

PROFILE: Roll model - STEVE DUNCAN, DIR OF CONSUMER MARKETING, BRANDS FORT JAMES

fmcg marketer by day, but his enthusiasm for his subject seems genuine. He delights in the struggle ...

PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical marketing. So, should legislation allow the advertising of prescription drugs? Ken Gofton reports

approach that has parallels in fmcg marketing with the famous integrated campaign for Flora. Van den ...

OPINION: MILLS ON BUSINESS

ranking of the UK s top 50 fmcg brands. Since this always provides a snapshot of changing British tastes...annual ranking of the UK s top 50 fmcg brands. Since this always provides a snapshot of changing ...

 

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